카드뉴스의 시각적 요소에 따른 청소년 몰입효과 연구 = A study on the youth engagement effects of card news according to visual elements

목차 (Table of Contents)

• 1. 서 론 ·········································································································································· 1
• 1.1. 연구 필요성 및 목적 ········································································································· 1
• 1.2. 연구 범위 및 방법 ··············································································································· 5
• 2. 이론적 배경 ································································································································ 7
• 2.1. 카드뉴스의 변화 흐름과 방향 ··························································································· 7
• 2.2. 카드뉴스의 구성요소 ··········································································································· 8
• 2.2.1. 제시유형 ······················································································································· 8
• 2.2.2. 기사형식 ····················································································································· 10
• 2.2.3. 서술방식 ····················································································································· 11
• 2.3. 브랜드화 된 국내 주요 카드뉴스 사례 분석 ································································ 12
• 2.3.1. 지상파 대표 카드뉴스 페이스북 계정현황 분석 ················································· 12
• 2.3.2. SBS 스브스뉴스, MBC 엠빅뉴스 구성요소 분석 ··············································· 15
• 2.3.3. 메인, 본문화면 시각적 요소 비교 분석결과 ······················································· 26
• 2.3.4. 카드뉴스의 가치분석 ································································································ 29
• 3. 실증 분석을 위한 설계 ·········································································································· 35
• 3.1. 연구모형과 연구문제 및 가설 ························································································· 34
• 3.1.1. 연구 문제 ··················································································································· 34
• 3.1.2. 연구 세부 절차 ········································································································· 35
• 3.2. 연구방법 ······························································································································ 37
• 3.2.1. 카드뉴스 샘플 제작 ·································································································· 40
• 3.2.2. 응답자 특성 ··············································································································· 40
• 3.2.3. 조사방법 ····················································································································· 41
• 4. 연구 분석 ·································································································································· 43
• 4.1. 개인적 특성과 카드뉴스 이용형태 ·················································································· 43
• 4.1.1. 뉴스를 보기 위한 매체 이용 분석 ········································································ 43
• 4.1.2. 스마트폰으로 뉴스를 볼 때 이용하는 경로 분석 ··············································· 45
• 4.1.3. 카드뉴스 경험 분석 ·································································································· 46
• 4.2. 시각적, 정보적, 흥미 몰입분석 ······················································································· 46
• 4.2.1. 카드뉴스 메인화면 ···································································································· 47
• 4.2.2. 카드뉴스 본문화면 ···································································································· 50
• 5. 결론 및 제언 ···························································································································· 54
• 5.1. 결론 ······································································································································ 54
• 5.2. 연구의 한계점과 제언 ······································································································· 56
• 참고문헌 ········································································································································· 58
• 부 록 ········································································································································· 61
• Abstract ········································································································································ 67