It is crucial to understand the roles and responsibilities of different stakeholders in executing “Urban Regeneration New Deal Projects” successfully with the partnership of public and private governance. Particularly, considering the profitabilit...
It is crucial to understand the roles and responsibilities of different stakeholders in executing “Urban Regeneration New Deal Projects” successfully with the partnership of public and private governance. Particularly, considering the profitability of urban regeneration projects, abandoned public spaces are certainly profitable –it is necessary that these projects should pursue “publicness.” Therefore, this study explores the case of Lowline in New York City, which seeks to enhance publicness, with the perspective of corporate social responsibility. To analyze the detailed process and the structure of the project, community participation methods, and effort to prevent gentrification, not only on-site visit and in-depth interviews are conducted, but also local newspaper articles are reviewed. Lowline has promoted private sector voluntary investment to secure the profitability, broadened financing options, and improved feasibility by leasing public land at low cost. Moreover, Lowline has discussed with groups of experts of the area, created plans and programs with surrounding neighborhoods, and promoted community engagement to strengthen the relationship between different stakeholders. Finally, efforts to prevent gentrification as well as privatization by building partnership with local organizations are examined. The case study of Lowline demonstrates a new approach in achieving “publicness” of urban regeneration projects.