모바일 클라우드 컴퓨팅 서비스 사용에 영향을 미치는 요인 = A Study on the Factors Affecting the Adoption of Mobile Cloud Computing Service

다국어 초록 (Multilingual Abstract)

The purposes of this study are to find out the factors affecting to the behavioral intention of using mobile cloud computing services and to examine the difference in the usage of mobile cloud computing services between smartphone users and tablet or netbook users. The research model was generated based on UTAUT(Unified Theory of Acceptance and Usage of Technology). In verifying the hypothesis, 304 data from a survey were analyzed by using Structural Equation Modeling(SEM). The collected data were analyzed by AMOS 18. The results of the data analysis, most of the hypothesis used in the research model was adopted. Research findings show that most factors of UTAUT are related to intention to use of mobile cloud computing. The result indicated that performance expectancy, effect expectancy and social influences have positive influences on the intention to use of mobile cloud computing services and facilitating conditions and intention to use have positive influences on the usages of services.

참고문헌 (Reference)

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