TV홈쇼핑 판매채널이 스마트미디어의 서비스품질요인이 고객만족 및 재구매의도에 미치는 영향

다국어 초록 (Multilingual Abstract)

The study conducted a study on the main factors of the sale of smartphones and tablet PCs as the main factors for the sale of TVs and tablet PCs, and conducted a study on the effects of quality factors on customer satisfaction and the willingness of the quality of service. Taking advantage of a random sampling method from October 10 to October 24, 2016, it conducted a survey using a random sampling method, and conducted a survey to analyze the analysis. The data collected were obtained by analyzing the reliability factor of Cronbachs and Alpha to identify the characteristics of the frequency analysis to identify the characteristics of the population and to identify the factors for each item. Finally, simplified regression analysis and multiple regression analysis. The results of the hypothesis that established a hypothesis based on the research model are as follows. In relation to service quality and customer satisfaction, the quality of service, reliability, interaction, and relevance of service quality affect the customer satisfaction, and the quality of service of the service is reflected in the intent of the quality of service, such as the quality of the service and the availability of the service. Finally, the relationship between customer satisfaction and repurchase intentions has shown that the customer satisfaction and repurchase intentions will have a significant impact on the customer satisfaction.

참고문헌 (Reference)

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