빌딩 표피 디자인 트렌드를 통해 본 서울의 아이덴티티에 관한 고찰 = A study on skin design trend that represents the city identity of Seoul

다국어 초록 (Multilingual Abstract)

In spite of globalization, the unique city identity attracts people to certain city, and it becomes the base for national power now. To set up unique city identity, each city strives to build their own image which can differentiate from the others. Through the firm city identity establishment, each city can get a lot of benefits, such as the image and cognition of the city, and also strengthen the diplomatic power and vitalize the tourist industry. The main objectivity of this paper is to find out identity of Seoul, Korea, which undergoes historically chaotic stage in terms of city identity formation comparing to other metropolises in developed countries, as examining a design tendency of building skin. The result of skin tendency of Korea can be represented with following issues; a cube for efficiency maximization, excessive ornamentation. signboards and nation and style indefinable decorative elements uses, and desire of high-rise and lack of tradition without any uniqueness that can act as a real national power now, and fashionable skin creation relied on star architect in abroad.