조합원 유통사업 참여 활성화를 위한 가격설정체계

다국어 초록 (Multilingual Abstract)

In Korea, the agricultural marketing patterns have been changing like the portion of large-scale retailer is increasing. To maintain a vertical relationship, it is important to meet the supply conditions of raw products in terms of a stable and uniform quality at all times. The local cooperatives must adopt the post-harvesting technologies and invest the nonphysical capital for developing the market options. This large investment results in high fixed costs so that the farmers` participation is a vital factor. It is more effective strategy that the local cooperatives first invest in marketing activities and then search a good measure encouraging farmers` participation. Main focus in this paper is to improve the pricing schemes for encouraging farmers` participation in cooperative marketing activities.