校服 自律化에 關한 硏究 : 滿足度 態度및 購買行爲에 關하여 = A Study on the Satisfaction, Attitude and Clothing Purchase Behavior after School Uniform Abolition

다국어 초록 (Multilingual Abstract)

The purpose of this study was:
1. to assess the difference in the degrees of satisfaction with the school uniform abolition among the students, their parents and teachers.
2. to designate the background variables which affect the differences in the satisfaction with the school uniform abolition within the students, parents and teachers group respectively.
3. to describe the general tendency in the subject's clothing purchase practices since the enactment of the school uniform abolition.
A modified 10-point likert-type scale was devised for the assessment of the degrees of the satisfaction with the school uniform abolition; multiple-choice questions were asked to observe the subjects' clothing purchase tendencies. The subjects consisted of 792 first and third grade boys and girls from seven high schools in Seoul, their 792 parents and 226 teachers. Analysis was made by using t-test, ANOVA and X^2 test.
Findings regarding the satisfaction toward the school Uniform abolition are as follows:
1. There was difference in the degrees of satisfaction toward the school uniform abolition among the students, parents and teachers: Students were the most satisfied group while parents were the least satisfied.
2. The individual school, monthly family income, sex and mother's education were found to be the background variables which affect the difference in the degrees of satisfaction with the school uniform abolition among the students; income was the only variable related to the parents' satisfaction degrees; individual school, for teachers.
The findings about Clothing purchase practices of students are as follows:
1. About 50% of all students, irrespective of grade and sex, planned their clohing purchase in advance.
2. More than two thirds of students took advantage of discount sales for clothing purchase but only 10% did it frequently.
3. As to the purchasing places, the whole sale market was used by more than 50% of the students while the purchases at department stores and chain stores of famous brand were rather tow.
4. The most effective fashion media for girls was store displays, while boys were more exposed to T. V. ads.
5. More than 60% of students made decisions on their clothing purchase after discussion with their parents.
6. The important criteria of students' clothing purchase were first the designs and next the prices.
7. Problems often encountered in clothing purchase are that sizes and designs are not versatile enough.
The findings about Clothing Purchase Practices of Parents are as follows:
1. The planned purchase of clothing was practiced more frequently by the parents with higher education but had no relation with the income levels.
2. Discount Sales were utilized more frequently by those parents with higher educations and higher incomes.
3. The whole sale markets were used more frequently by the parents with both lower income and lower educational level while department stores and chain stores of famous brand swere favored by the parents with both higher income and higher education.
4. The effective fashion media to parents for the purchase of their children's clothing were first, store displays and second, T. V. ads.
5. For the purchase of their children's clothing, most parents discussed it with their children. The factors affecting their purchases were first the designs and next the quality of material.
6. Problems encountered by parents during the purchase of clothes were the same as with the students.

목차 (Table of Contents)

• Ⅰ. 緖論
• Ⅱ. 理論的背景
• 1. 靑少年의 衣服行動 特徵
• 2. 校服自律化에 對한 滿足度및 關聯 變因
• 3. 依服購買行爲
• Ⅲ. 問題의 敍述
• 1. 假說
• 2. 用語定義
• 3. 硏究의 限界
• Ⅳ. 硏究方法
• 1. 測定道具
• 2. 標準對象및 硏究節次
• Ⅴ. 結果分析및 論議
• 1. 調査對象의 一般的 性格
• 2. 假說 Ⅰ
• 3. 假說 Ⅱ
• 4. 假說 Ⅲ-1,2,3.
• 5. 學生의 依服購買行爲
• 6. 學父母의 子女依服 購買行爲
• Ⅳ. 結果및 提言