1인 미디어 콘텐츠 채널에 나타나는 색채 이미지 분석에 관한 연구

다국어 초록 (Multilingual Abstract)

This research aims to provide the standards of using colors in producing and planning of one-person media contents by analyzing the color treatments and looking over the characteristics of the colors used that give great impacts on the viewers’ perceptions primarily in one-person media platforms. The result shows that the viewers of between the age of 18 to 24 who are the prime consumers of music and entertainment contents prefer low brightness and low chroma that have strong contrast with cool color colorations by the rate of 39.2% and this group is concentrated in contents that are trend-sensitive and individualistic. Viewers of age 13 to 17, who mostly consume the contents of individuals blogs, movies, animated features and educational contents prefer high brightness and high chroma with warm color colorations that are easy to the eyes by the rate of 40.2% and this group is focused in the contents that emphasize fun, joy and involve attention-grabbing personalities. As individual brands, these one-person media should set the concepts of their colorations by considering both who they target and in which genre their contents are. These can act as strong strategies that can enhance the values and the competitiveness of their contents when are used accordingly in post-production.

참고문헌 (Reference)

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