카지노 산업에서 다른 고객들에 대한 소비자 자신의 인지가 후행변수 형성에 미치는 역할에 관한 연구: 테이블 게임을 중심으로 = The Role of Other Customer Perceptions in the Formation of Outcome Variables in the Casino Industry: Focusing on Table Games

다국어 초록 (Multilingual Abstract)

The purpose of this study is to explore the important role of other customer perceptions (OCP) at casino table games. More specifically, it was hypothesized that three dimensions of OCP (similarity, physical appearance, and suitable behavior) play an important role in the formation of customer satisfaction. In addition, it was proposed that there is a positive relationship between customer satisfaction and revisit intentions. This study collected data from 221 casino table customers in order to identify theoretical relationships among constructs. The results of data analysis showed that all three dimensions of OCP have a positive influence on customer satisfaction, which in turn positively affects revisit intentions. The important managerial implications of these findings are then discussed in the latter part of the article.

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