HALLYU, THE CURRENT ISSUES OF ITS DEVELOPMENT AND DISSEMINATION PROCESS IN MEXICO

다국어 초록 (Multilingual Abstract)

In recent years, specifically since the last decade, South Korea has succeeded once again in locating itself at international level, but this time inside the cultural and entertainment sectors not only in the economic one.
As a result of a new movement called “Hallyu”, defined as a cultural phenomenon by its effect, the image of Korea has propelled in many countries around the world at socio－cultural level. This socio－cultural phenomenon is nowadays recognized internationally and now, after several years of its first reception, Hallyu is present in Mexico impacting slowly, but successfully on Mexican society.
Therefore, because of the importance and uniqueness of this cultural phenomenon, this paper will review the processes of introduction and impact of Hallyu on Mexican society, highlighting the main factors that have helped this process in this country and exposing the main features of that phenomenon inside Mexican society. The paper focuses on current situation of Hallyu in Mexico, rather than its origins, showing how the Korean entertainment products have developed differently in the current days in comparison to the time of Hallyu's inception. This will explain the preferences of the Mexican recipients in relation with Hallyu products and also it will reveal the current tendencies of Hallyu in Mexico and their impact helping to prove the existence of Hallyu in this country.

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