식음료사업의 수요분석 기법에 관한 연구

다국어 초록 (Multilingual Abstract)

The environment of the food service industry is ever changing. Business success is increasingly difficult to achieve without appraising and assessing the local and international conditions as well as the operational system itself. The success of core commercial facilities depend directly on the mix of concepts, space planning and flow/visibility. Correct tenant selection and commercial lease terms combined with innovative and cross-border approaches are also essential. In this study, detailed analysis of market environment is being used to identify the variables that are most important for foodservice success. The foodservice demand analysis based on market environment is processed through 5 steps 1) market area review, 2) site analysis, 3) competition analysis, 4) demand analysis, 5) space programming. Where step 1) market area review and step 2) site analysis have been performed successfully in past, the new approach should be able to quantify the demand through step 3) competition analysis, 4) demand analysis and 5) space programming. Through this analysis, the size of the commercial unit and the concept mix of food-service industries could be determined.