일본인 관광객의 호텔이용행태에 따른 시장세분화 및 선택속성에 관한 연구 = 서울지역 특 1 급 호텔을 중심으로

다국어 초록 (Multilingual Abstract)

This study purports to examine the facts that Japanese tourist regard as important for selecting hotel in Korea. The purpose of this study is to find out how selective attributes could be applied to marketing strategies and to identify the difference with existing studies of selective attributes. Important findings from this survey show that the Japanese tourists are tend to be subdivided to business trip market, shopping trip market, student market and leasure market, and they regard reputation of hotels, its facilities and amenities, transportation and shopping facilities, services from its employees and guest services as important. Another important finding is that Japanese tourists put great importance on transportation and shopping facilities, which means Korea has attractiveness as a tourist destination for shopping. It is suggested for future study that firstly, refining selective attributes need to be objective and studies should be conducted by specialized panel to make it objective.