This paper examined that why CT-2 service have failed to succeed in the wireless market and how to make it resurrect to save huge sunk cost and create social welfare. First we summarized the status of CT-2 service market and then examined why CT-2 ser...
This paper examined that why CT-2 service have failed to succeed in the wireless market and how to make it resurrect to save huge sunk cost and create social welfare. First we summarized the status of CT-2 service market and then examined why CT-2 service had failed to meet users needs in the market. And we examined the potential of CT-2 service and then we suggested marketing strategy of CT-2 service to minimize financial risk and to maximize users benefit, that is: how to activate CT-2 service with a minimum additional input. Finally we tried to offer prospect of wireless services and to position CT-2 service to the right place on the strategic map.