전통적 여성과 비전통적 여성에 대한 평가: 관계의 친밀성과 평가자 성이 미치는 영향 = The Evaluation of the Traditional and the Nontraditional Females: The Effect of the Closeness of the Relationship and the Gender of the Evaluator

다국어 초록 (Multilingual Abstract)

The present experiment examined the effect of the closeness of a relationship and the gender of the evaluator on the evaluation of the traditional and the nontraditional female target. More specifically, we hypothesized that people would show more positive attitudes toward a traditional female than a nontraditional female, and this tendency would be stronger among males than females. We also hypothesized that the negative evaluation for the nontraditional female target would be attenuated by the closeness of a relationship. In Study (N=196), college students were presented with a script that described either a traditional or nontraditional female target with whom the participants imagined to be closely related or not, and then were asked to evaluate the target in terms of attitudes(measured by feeling thermometer scales), likability, warmth and ability. The results demonstrated that people liked the nontraditional female target more when they supposedly had a close relationship with her than when there was no such a close relationship. The results also demonstrated that the male evaluators compared to female evaluators showed more positive attitudes toward the traditional female target than the nontraditional female target. These results partially supported the hypotheses. These results and the implications of the study were discussed.

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