소매점포의 사회적 밀도가 가격할인과 보너스팩 선호에 미치는 영향

목차 (Table of Contents)

• 요약
• Ⅰ. 서론
• Ⅱ. 이론적 배경
• 1. 판매촉진 유형
• 2. 사회적 밀도
• 3. 판매촉진 유형과 사회적 밀도와의 관계
• Ⅲ. 연구방법
• 1. 연구방법
• Ⅳ. 실증분석
• 1. 실험의 조작적 점검
• 2. 가설검증 결과
• Ⅴ. 결론
• 1. 연구 결과 요약
• 2. 학문적 및 실무적 시사점
• 3. 연구의 한계점 및 향후 연구 방향
• 참고문헌
• ABSTRACT

참고문헌 (Reference)

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