관광의사결정요인이 선호관광활동에 미치는 영향 = Effect of Travel Decision Making on Preferred Travel Activities

다국어 초록 (Multilingual Abstract)

This study is to investigate if there are any significance relationships between affecting factors of travel decision making process and preferred travel activities in tourism destination. Based on the literature review and theorematical background, travel decision making process and preferred travel activities are explained. and the survey questionnaire are developed. From the on-site survey by using convenient sampling method, a total of 180 useful sample was collected and analyzed in SPSS. Factor analysis, cluster analysis, MDA, and multiple regression analysis were performed. Theoretical and managerial implications were discussed.

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