체험경제의 비판적 검토 = A Critical Review of the Experience Economy

다국어 초록 (Multilingual Abstract)

Pine and Gilmore have become known for their notion of "The Experience Economy." They described experiences as a fourth distinct economic offering, and the experience economy as the next economy following the most recent service economy. Given this background, the purpose of this study is to review the experience related research literature on the emergence of the experience economy. Study findings, based on consumer behavior and happiness research literature, indicate that the notion of "The Experience Economy" amounted to a prescient rearticulation and substantial development of the experiential component of consumption of goods and services in consumer behavior research. Although experiential aspects of goods and services proved to be important in customer satisfaction and happiness, there is little chance to emerge the experience economy. Study findings implies that the future success of service firms depends on how to create and mange memorable experiences to differentiate their services in an increasingly competitive world.

참고문헌 (Reference)

1 오지은, "현대 소비자의 제품소비경험: 스마트폰 상표 간 비교를 중심으로" 대한가정학회 50 (50): 141-154, 2012

2 박조원, "파인과 길모어의 체험 경제 영역이 영화제 방문객의 만족도에 미치는 영향" (재)에스비에스문화재단 8 (8): 93-129, 2010

3 하동현, "테마파크에서의 체험요소에 관한 연구 - Pine과 Gilmore의 체험경제이론(Experience Economy)을 중심으로 -" 한국사진지리학회 19 (19): 37-47, 2009

4 권영미, "체험품질이 고객만족에 미치는 영향 - 농촌관광 체험품질 측정도구 개발을 중심으로 -" 한국문화산업학회 10 (10): 51-72, 2010

5 서민정, "체험경제 이론에 따른 기억, 만족, 충성도에 관한 연구: 동해안지역 스쿠버다이빙리조트 방문객을 중심으로" 한국호텔관광학회 13 (13): 43-56, 2011

6 박수경, "체험 요소(4Es)가 체험즐거움, 만족도, 재방문에 미치는 영향: Pine과 Gilmore의 체험경제이론(Experience Economy)을 중심으로" 한국방송광고공사 (76) : 55-78, 2007

7 안광호, "지각된 쇼핑가치차원이 점포태도, 쇼핑과정에서의 정서적 경험, 점포충성도에 미치는 영향에 관한 연구" 한국마케팅학회 12 (12): 137-164, 2011

8 정석순, "전시의 체험요소(4Es), 방문가치, 행동의도에 관한 연구 －트릭아트 전시장에 방문한 학부모를 대상으로－" 한국관광연구학회 25 (25): 175-193, 2011

9 신동주, "이벤트에서의 체험요소가 체험즐거움, 체험만족 및 행동의도에 미치는 영향 - Pine & Gilmore의 체험이론을 중심으로 -" 한국관광학회 34 (34): 251-270, 2010

10 김기탁, "스포츠센터 고객의 소비경험에 따른 감정, 만족, 재구매의도의 구조관계분석" 한국체육학회 46 (46): 211-220, 2007

11 하영원, "소비자 의사결정: 정보처리적 접근을 중심으로" 11 (11): 1-38, 2000

12 이학식, "소비관련 감정척도의 개발" 한국마케팅학회 17 (17): 55-91, 2002

13 이학식, "소비관련 감정, 만족, 그리고 제품태도간의 구조적 관계" 한국경영학회 30 (30): 1115-1142, 2001

14 권익현, "레저 시설 내에서의 소비자 감적정 반응에 대한 실증연구: 스키 리조트를 중심으로" 8 (8): 59-77, 1999

15 박조원, "대학생의 온라인 게임 이용 동기가 체험 만족에 미치는 영향" 한국언론학회 54 (54): 131-154, 2010

16 박세훈, "구매량과 구매시점이 쾌락적 대안과 실용적 대안 간의 소비자 선택에 미치는 영향" 한국마케팅학회 25 (25): 137-168, 2010

17 정윤희, "경험적 소비에서 경험특성, 즐거움과 죄책감, 재경험 의도의 관계" 한국경영학회 38 (38): 523-553, 2009

18 Easterlin, R. A, "Will Raising the Incomes of All Increase the Happiness of All?" 27 (27): 35-48, 1995

19 Diener, E., "Will Money Increase Subjective Well-being?" 57 (57): 119-169, 2002

20 Frey, B. S., "What can Economists Learn from Happiness Research?" 40 : 402-435, 2000

21 Frederick, S., "Well-being: The Foundations of Hedonic Psychology" Russell Sage Foundation 302-329, 1999

22 Kahneman, D., "Well-Being: The Foundations of Hedonic Psychology" Russell Sage Foundation 1999

23 Pine, B. J., "Welcome to the Experience Economy" 76 (76): 97-105, 1998

24 Diener, E., "Wealth and Happiness across the World: Material Prosperity Predicts Life Evaluation, Whereas Psychosocial Prosperity Predicts Positive Feeling" 99 (99): 52-61, 2010

25 Raghunathan, R., "Walking the Hedonic Product Treadmill: Default Contrast and Mood-Based Assimilation in Judgments of Predicted Happiness with a Target Product" 28 : 255-368, 2001

26 Ritchie, J. R. B., "Understanding and Meeting the Challenges of Consumer/Tourist Experience Research" 11 : 111-126, 2009

27 Belk, R. W, "Trait Aspects of Living in the Material World" 12 (12): 265-280, 1985

28 Quan, S., "Towards a Structural Model of the Tourist Experience: An Illustration from Food Experiences in Tourism" 25 (25): 297-305, 2004

29 Van Boven, L., "To Do or to Have? That is the Question" 85 (85): 1193-1202, 2003

30 Andersson, T. D, "The Tourist in the Experience Economy" 7 (7): 46-58, 2007

31 Toffler, A, "The Third Wave" Collins 1980

32 Bitner, M. J., "The Service Imperative" 51 (51): 39-46, 2008

33 Homburg, C, "The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective" 70 (70): 21-31, 2006

34 Lorentzen, A., "The Role and Transformation of the City in the Experience Economy: Identifying and Exploring Research Challenges" 17 (17): 817-827, 2009

35 Skitovsky, T, "The Joyless Economy: The Psychology of Human Satisfaction" Oxford University Press 1976

36 Haidt, J, "The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom" Basic Books 2006

37 Holbrook, M. B., "The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun" 9 (9): 132-140, 1982

38 Pine, B. J., "The Experience Economy: Work is Theatre & Every Business a Stage" Harvard Business School Press 1999

39 Pine, B. J., "The Experience Economy: Work is Theatre & Every Business a Stage" Harvard Business School Press 2011

40 Poulsson, S. H. G., "The Experience Economy and Commercial Experiences" 4 : 267-277, 2004

41 Heineke, J., "The Emergence of Service Operations Management as an Academic Discipline" 25 : 364-374, 2007

42 Westbrook, R. A., "The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction" 18 : 84-91, 1991

43 Frank, R. H, "The Demand for Unobservable and Other Nonpositional Goods" 75 (75): 101-116, 1985

44 Bell, D, "The Coming of Post-Industrial Society: A Venture in Social Forecasting" Basic Books 1973

45 Mitchell, T. R., "Temporal Adjustments in the Evaluation of Events: The "Rosy View"" 33 (33): 421-448, 1997

46 Gilbert, D, "Stumbling on Happiness" Knopf 2006

47 Rinchins, M. L, "Special Possessions and the Expression of Material Values" 21 (21): 522-533, 1994

48 Riddle, D. I, "Service-Led Growth: The Role of Service Sector in World Development" Praeger 1987

49 Bearden, W. O., "Selected Determinants of Consumer Satisfaction and Complaint Reports" 20 : 21-28, 1983

50 Oliver, R. L., "Response Determinants in Satisfaction Judgements" 14 : 495-507, 1988

51 Westbrook, R. A, "Product/Consumption-based Affective Responses and Postpurchase Process" 24 : 258-270, 1987

52 Janiszewski, C, "Presidential Address: The Consumer Experience" 37 : 1-6, 2010

53 한숙영, "Pine과 Gilmore의 체험영역 모델에 관한 검증 :한산모시축제 체험활동 참가자 만족을 중심으로" 한국관광학회 29 (29): 131-148, 2005

54 Batra, R., "Measuring th Hedonic and Utilitarian Sources of Consumer Attitudes" 2 (2): 159-170, 1991

55 Oh, H., "Measuring Experience Economy Concepts: Tourism Applications" 46 (46): 119-132, 2007

56 Frank, R, "Luxury Fever: Money and Happiness in an Era of Excess" Princeton University Press 1999

57 Cohen, P., "Life Values and Adolescent Mental Health" Erlbaum 1996

58 Okada, E. M, "Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods" 42 : 43-53, 2005

59 Roth, A. V., "Insights into Service Operations Management: a A Research Agenda" 12 (12): 145-164, 2003

60 Sundbo, J, "Innovation in the Experience Economy: A Taxonomy of Innovation Organisations" 29 (29): 431-455, 2009

61 Dunn, E. W., "If Money doesn't Make You Happy, then You Probably aren't Spending It Right" 21 (21): 115-125, 2011

62 Gentile, C., "How to Sustain the Customer Experience: An Overview of Experience Components that Co-create Value with the Customer" 25 (25): 395-410, 2007

63 Hirschman, E. C, "Hedonic Consumption: Emerging Concepts, Methods and Propositions" 46 (46): 92-101, 1982

64 Nicolao, L., "Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases?" 36 (36): 188-198, 2009

65 Smith, D. M., "Happiness and Physical Activity in Special Populations: Evidence from Korean Survey Data" 11 : 136-156, 2005

66 Kasser, T., "Further Examining the American Dream: Differential Correlates of Intrinsic and Extrinsic Goals" 22 (22): 280-287, 1996

67 Aknin, L. B, "From Wealth to Well-being? Money Matters, But Less than People Think" 4 (4): 523-527, 2009

68 Easterlin, R. A, "Explaining Happiness" 100 (100): 11176-11183, 2003

69 Van Boven, L, "Experientialism, Materialism, and the Pursuit of Happiness" 9 (9): 132-142, 2005

70 Allingham, P, "Experiential Strategies for the Survival of Small Cities in Europe" 17 (17): 905-923, 2009

71 Hosany, S., "Dimensions of Cruisers' Dxperiences, Satisfaction, and Intention to Recommend" 49 (49): 351-364, 2010

72 Ellis, G. D., "Creating Value for Participants through Experience Staging: Parks, Recreation, and Tourism in the Experience Industry" 26 (26): 1-20, 2008

73 Dhar, R., "Consumer Choice between Hedonic and Utilitarian Goods" 37 : 60-71, 2000

74 Oliver, R. L, "Cognitive, Affective, and Attribute Bases of Satisfaction Response" 20 : 418-430, 1993

75 Lorentzen, A, "Cities in the Experience Economy" 17 (17): 829-845, 2009

76 Patterson, A., "Chronicles of 'Cusomer Experience': The Downfall of Lewis's Foretold" 24 (24): 29-45, 2008

77 Mano, H., "Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction" 20 (20): 451-467, 1993

78 Holbrook, M. B., "Actions and Reactions in Consumer Behaviour" 4 : 131-163, 1990

79 Chase, R. B., "A History of Research in Service Operations: What's the Big Idea?" 25 : 375-386, 2007

80 Ek, R., "A Dynamic Framework of Tourist Experiences: Space-time and Performances in the Experience Economy" 8 (8): 122-140, 2008

81 Kasser, T., "A Dark Side of the American Dream: Correlates of Financial Success as a Central Life Aspiration" 65 (65): 410-422, 1993

82 Rinchins, M. L., "A Consumer Values Orientation for Materialism and its Measurement: Scale Development and Validation" 19 (19): 303-316, 1992

83 Oliver, R. L, "A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions" 17 : 460-469, 1980

84 송학준, "4Es 이론에 따른 축제 방문객의 충성도 연구 - 보령머드축제를 중심으로 -" 대한관광경영학회 25 (25): 179-198, 2011