텔레비전 드라마 수용자연구 = 다의성(polysemy)의 문제를 중심으로

다국어 초록 (Multilingual Abstract)

This essay attempts to examine the function of the polysemy of media text, and then to explore the legitimacy of active audience theory that, depending on the polysemy, tends to generalize the agency of audiences. For this, it analyzes the polysemic characteristics of a television drama and the interpretations of its audiences. Results are as followings: First, the polysemy of the media text plays a role in providing an environment that the audiences produce various meanings, on the one hand, and in encouraging them to make meanings reinforcing dominant culture, on the other hand. Second, a resistive reading is not a prevailing form of the audiences interpretations. It is found even much less than an oppositional reading. It also has limitations as resistance to the dominant ideologies. These results indicate that the agency (or resistance) of the audiences comes from the discursive experience and capability of the audiences, rather than the inner polysemic nature of the media text. The overall results of this study problematize the major assumptions of active audience theory and suggest the necessity to seriously reestimate them.