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1 예종석, "기업의 충성도 프로그램이 고객의 가치 지각 및 충성도 형성에 미치는 영향" 12 (12): 23-37, 2001
2 류강석, "고객추천 보상 프로그램이 소비자의 추천의도에 미치는 영향 고객-브랜드 관계의 질 제품사용지위의 역할을 중심으로" 19 (19): 179-196, 2004
3 이석규, "고객 보상프로그램의 효과성에 관한 연구:신규 고객 유치를 위한 전략적 프레임?p" 7 (7): 123-139, 2005
4 Kivetz, Ran, "The Idiosycratic Fit Heuristic:Effort Advantage as a Determinant of Consumer Response to Loyalty Programs" 40 : 454-467, 2003
5 Berry, "The Idea of Luxury" Cambridge University Press 1994
6 Raphel, Neil, "The Future of Loyalty Marketing" 53 : 23-30, 1998
7 Kivetz, Ran, "The Effects of Effort and Intrinsic Motivation on Risky Choice" 22 : 477-502, 2003
8 Strahilevitz, Michal A, "The Effect of Ownership History on the Valuation of Objects" 25 : 276-289, 1998
9 Kopalle, Praveen K, "The Economic Viability of Frequency Reward Programs in a Strategic Competitive Enviornment" 1999
10 Kim, Byung-Do, "Reward Programs and Tacit Collution" 20 : 99-120, 2001
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23 Strahilevitz, Michal A, "Donations to Charity as Purchase Incentives:How Well They Work May Depend on What You Are Trying to Sell" 24 : 434-446, 1998
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27 Sanna, Lawrence J, "Defensive Pessimism, Optimism, and Simulating Alternatives: Some Ups and Downs of Prefactual and Counterfactual Thinking" 71 (71): 1020-1036, 1996
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