원주지역 대학생의 먹방 시청 실태와 식생활 관련 조사 = Actual Status of Mukbang Viewing and Food Habits of University Students in Wonju Area

다국어 초록 (Multilingual Abstract)

The purpose of this study was to investigate the viewing status of the online audiovisual food-related broadcast Mukbang by university students in Wonju (Gangwon, Republic of Korea).
The association between the viewing degree of Mukbang and students’ eating habits was also evaluated. Based on the degree of Mukbang viewing, we divided the participants into a frequently watching group, moderately watching group, and not watching group. The frequently watching group showed significantly higher ‘use smartphones for more than four hours a day’ (p<0.05), ‘watching time of more than four days a week’ (p<0.001), and ‘watching time of more than one hour a day’ (p<0.001). YouTube was the most frequently used viewing route, and vicarious satisfaction was the most common reason for watching. The frequently watching group had significantly higher values in ‘A change in eating out, delivery, and instant food of intake’ (p<0.01) and ‘worsened dietary habits’ (p<0.05). Concerning food habits, the group that frequently watched Mukbang had a significantly lower number of the following answers: ‘Do not eat too much’ (p<0.05), ‘Do not eat processed food often’ (p<0.05), ‘Do not eat animal fat often’ (p<0.05), ‘Do not delivery foods often’ (p<0.05), ‘Do not drink too much alcohol’ (p<0.05), and ‘Sum of food habit (p<0.05)’. In summary, university students who frequently watched eating shows showed a higher percentage of undesirable eating habits. Therefore, the results of this study can serve as basic data for research and education related to the nutrition and health of university students. A conclusion can be drawn that improvements in the nutrition education of this population in the Republic of Korea are highly necessary.