Supply Contract Intelligence = The Impact of Stockout and Overstock Experiences Using System Dynamics Simulation Model

다국어 초록 (Multilingual Abstract)

The purpose of this study is to investigate the influence of behavioral factors (buyer’s tendency to reflect stockout and overstock experiences in ordering decision) on the supply chain performance. This study employs system dynamics to examine the influence of these behavioral factors derived from the interview with several representatives of retailers in South Korea. The results show that different contract can bring different performance (total profit, seller’s profit, buyer’s profit, order quantity, sales quantity, overstock, and stockout). The results also suggest that these behavioral factors play a significantly influential role in the performance of supply contract. These results imply that supply contract should be established based on the analysis of behavioral factors of supply chain participants.

참고문헌 (Reference)

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