The purpose of this study is to investigate the relationship between the business performance and creative capability and to support the competitive advantage plan through applying analyzes Florida(2011) 3T(talent, technique, tolerance)s to environmen...
The purpose of this study is to investigate the relationship between the business performance and creative capability and to support the competitive advantage plan through applying analyzes Florida(2011) 3T(talent, technique, tolerance)s to environment of SMEs.
In addition, we would like to discuss the role of corporate R&D center as moderating variable while creative capability effect on innovation performance of SME.
To examine the effect on business performance of SMEs, we used the creative factors of pervious studies about knowledge management and creative management, so we survey the question investigation in Daegu and Gyungbuk SMEs.
We find that creative capability as a creative talent, tolerant culture is effect to the innovation performance and it is influencing the enterprise performance especially financial performance. We also find that innovation performance of enterprise with corporate R&D center is better than enterprise do not and R&D center has significant explanatory power for innovation performance.
The result shows that recruitment of creative talents, professional training of the existing workforce and tolerant organizational culture have implications that can improve business performance and increase creative capability. Also SMEs will boost innovation and enterprise performance through the active use of R&D center.