카지노기업의 경영전략에 관한 연구 = A Study on the Strategic Management in Casino Industry

다국어 초록 (Multilingual Abstract)

To run business in a continuous stable way in the resent market environment of various change and the more fierce competition in the business world, the key issue of management is a company's ability of how affirmatively it copes with and how fast it adjusts itself to the ever changing circumstances.
As in the case of casino industry, a company which sells the goods that rely mainly upon human services, responding to the environment in and out of its country, has a more urgent need for some managerial strategies to quickly adapt itself to its environment.
As a forwarding step to build those managerial strategies for casino businesses, this study has reviewed the factors of opportunity and menace to the casino business. And the author also presented some techniques of managerial strategies for strengthening its competitiveness and improving its financial balance sheet to enhance the viability of a company in these situations.
The followings were suggested as the managerial strategies for strengthening the corporate competitiveness: first, the strategy of enhancing managerial mind and leadership. second, that of strategic alliance. third, that of quality control management. fourth, that of managerial innovation. fifth, that of customer satisfying management, sixth, the marketing strategy.
And the four strategies for improving corporate finance were also drawn out: first, the diversification of products, second, the differentiation of facilities, third, the satisfaction of staff members, and lastly, the specialization of human resources.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 연구를 이론적 개념
• 1. 경영전략의 개관
• 2. 국내·외 카지노 기업의 경영현황 분석
• Ⅲ. 카지노기업의 경영환경 분석
• 1. 기회요인 분석
• 2. 위협요인 분석
• Ⅳ. 카지노기업의 경영전략 방안
• 1. 기업의 경쟁력 강화를 위한 경영전략
• 2. 기업의 경영수지 개선을 위한 경영 전략
• Ⅴ. 결론
• <참고문헌>