인도네시아 문화콘텐츠산업의 시장특성 및 성장가능성 전망 -방송과 음악산업을 중심으로- = Indonesian cultural characteristics and growth prospects of the content industry -Focusing on broadcasting and music album-

다국어 초록 (Multilingual Abstract)

The cultural contents industry such as cinema, broadcasting, music album, game and publication is being considered as the major industry of the 21st century next to the heavy chemical industry in the 1970s and the semiconductor industry in the 1990s, and the cultural contents industry is growing rapidly to the point of recording 24.2% in the market increase rate of cultural contents industry whereas the economic growth rate of Korea is 5.7% in the past 9 years from 1999 to 2008. The common characteristic of the industrial policy through economic development plan by Indonesia is that the percentage of manufacturing and service industries is continuously maintaining the level of over 40% out of the entire industry while concentrating on the cultivation on non-petroleum manufacturing industry after the 1980s from the petroleum & natural gas centered industrial policy of the past. Such economic growth, income level improvement and industrial structure change will go through the virtuous circulation structure of continuing on to supply increase together with the demand increase for cultural contents industry (broadcasting, music, cinema, game, etc.) and the cultural contents industry will continue to grow. Meanwhile, the cultural contents industry of Indonesia is contributing 7.3% of the GDP as of 2008 according to Ministry of Trade and the cultural contents industry is being ranked at the top 8th in the industry of importance in the Indonesian economy while showing the average annual growth rate of 15%. In the case of the Indonesian broadcasting industry, there are currently 11 national TV broadcastings and 60 regional TV broadcastings at the allowance of private sector participation in the broadcasting industry in 1989 and the majority of the broadcasting stations are mostly broadcasting the movies and dramas imported from the US, Chinese speaking countries, India, Japan and Korea instead of the self-produced programs. In addition, melodrama is forming the majority in the genre of preference and the dramas with clear good-evil confrontation structure is being preferred overall and the dramas added with a comic element are highly popular. In the midst of the world music industry situation in which only the digital music industry is growing, the music album industry among the entire music industry of Indonesia is decreasing from the flooding of illegal replica whereas the digital music distribution market has a very significant growth potential despite its small market size as music albums started to be distributed through the Internet.

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