한국의 트위터 오피니언 리더들의 정치적 정보행동에 관한 연구- 정보세계이론을 중심으로 - = An Exploratory Study on the Political Information Behaviors of Korean Opinion Leaders on Twitter: Through the Lens of Theory of Information Worlds

다국어 초록 (Multilingual Abstract)

This study investigated South Korean citizens’ political communication and deliberation through Twitter during the 2014 General Election, focusing on influential opinion leaders’ political information behaviors. Individual semi-structured interviews were administered with 13 opinion leaders using the multiple interview modes of email interviews, Skype interview and face to face interviews. Through the analytical lens of the theory of Information Worlds, the chosen social types and social norms of opinion leaders impacted their political information behaviors, including how they assessed, shared, exchanged, or avoided information, and, in turn, created boundaries between and around their information worlds that allowed for both conflict and synergy.

국문 초록 (Abstract)

이 연구는 2014년 제6회 전국동시지방선거(6.4 지방선거) 기간 동안 트위터 정치커뮤니케이션 네트워크에서 큰 영향력을 행사한 오피니언 리더 이용자들의 정치적 정보행동을 탐구하였다. 13명의 오피니언 리더 이용자를 대상으로 반구조화 심층면담을 진행하였으며, 피면담자는 이메일, 스카이프(Skype), 면대면 3가지 양식 중 가장 선호하는 방식을 선택하여 면담에 참여하였다. 면담내용은 정보세계이론의 5가지 개념(사회적 역할, 규범, 정보가치, 정보행동, 경계)을 조작화하여 만든 코드북과 근거이론을 함께 사용하여 질적으로 분석하였다. 분석 결과, 오피니언 리더 이용자들은 그들이 속한 복수의 사회적 세계에서 비롯된 사회적 역할 중 특정한 역할을 선택하여 전시하고, 그에 수반된 규범에 따라 평가한 정보가치를 기준으로 정치적 정보행동(선택적 정보공유, 정보회피, 정보교환)에 참여하였으며, 다른 정보세계와 교차하는 경계에서 다양한 충돌과 협력의 상호작용을 경험하였다.

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