This study explores how consumers’ concern in health and environmental affects trust and purchase intention of organic agricultural products. The main results are as follows. First, concern in health was found to have a significant impact on the hyp...
This study explores how consumers’ concern in health and environmental affects trust and purchase intention of organic agricultural products. The main results are as follows. First, concern in health was found to have a significant impact on the hypothesis that it would affect positively the trust in organic agricultural products. Second, concern in environment also appeared to have a significant impact on the hypothesis that it would affect positively trust in organic agricultural products. Third, trust in organic agricultural products turned out to have a significant impact on the hypothesis that it would affect positively purchase intention of organic agricultural products.