강원도 동해안 해변방문객의 관여도가 장소애착 및 장소충성도에 미치는 영향 = The relationships of involvement and destination’s place attachment and loyalty of Gangwon province East Sea beach visitor

다국어 초록 (Multilingual Abstract)

The purpose of this study was to examine the relationship among involvement and tourist destination’s place attachment and loyalty of Gangnwon province East Sea beach visitor, total 225 participants in this study. Setting up the factors of attraction, self-expression, centrality of lifestyle for involvement in the leisure activities, we established the subordinate factors of place dependence and place identity for place attachment and then place loyalty. Results showed that the attraction and centrality of lifestyle factor of involvement was shown to have positive effect on place dependence and place identity of placement while self ?expression gave positive effect only on place identity. The attraction and centrality of lifestyle factors and statistically significant effect relation with place loyalty. Factor of place identity had only positive effects on place loyalty as place dependence was shown to have positive effect on factor of place loyalty.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 연구방법
• Ⅲ. 결과
• Ⅳ. 논의
• Ⅴ. 결론 및 제언
• 참고문헌

참고문헌 (Reference)

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