글로벌 텔레비전 시대의 수용자 능동성 = 심층 인터뷰를 이용한 한국의 초국가적 위성방송 시청자 사례연구

다국어 초록 (Multilingual Abstract)

This research aims to explore various factors concerning the viewing patterns of transnational satellite television channels and their messages, especially focusing on the audience activeness. A series of small focus group interviews were conducted with 40 South Korean viewers who watch these channels on a regular basis. The findings of the interviews clearly show distinctive patterns of activeness in terms of selection, involvement and utilization, in spite of their diverse cultural and social backgrounds. The participants of the research pursued the transnational satellite channels as an alternative source of information and entertainment in order to satisfy their specific needs. Their high degree of attention, a low degree of identification and the little social utilization emphasize the uniqueness of their viewing experiences. Though this research has limitations in generalization due to the small number of participants and the lack of methodological elaboration, its. findings can contribute to an understanding of audiences and their activeness in viewing transnational satellite television in South Korea.