기업의 사회공헌 활동에 대한 기업인들의 인식 유형 분석 연구 = Company Workers’ Perception and Attitude Toward Companies’ Social Devotion Activity : A Typological Approach by Q-methodology

다국어 초록 (Multilingual Abstract)

This study attempted to analyze the typological perception Korean companion workers have toward the social contribution activities. By using Q-methodology, it obtained four typologies. Q-statements, which is the most important process in Q-methodology, were structured based on four elements; values, motives, strategy and method, effects and influence concerning social contribution activities. 80 Q statements were collected. For p-sample, 92 company workers participated Q-sort.
Four main typolgies were named as; (1) The practical principlists, (2) The ardent espouserss, (3) The ambivalent prudents, (4) The value-skeptics. These typologies are considered as perceptual prototypes the company workers have on companies’ social contribution activities including CSR and CSV. The results of all typology analysis, including consensus Q items, reveal that in general, Korean company workers have positive attitude toward company’s social contribution activities but with different way of logic and sentiments. However the fourth typology, value skeptics, are considered as the barrier for the growth of CSR activity, mainly because of their very pessimistic view due to the value flaw.

참고문헌 (Reference)

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