대형상업시설의 입지별 선택특성에 관한 소비자 행태분석 - 서울시 백화점을 중심으로 - = A Study on Location Characteristics of User Behaviors on Large-scale Commercial Facilities : The Case of Department Store in Seoul

다국어 초록 (Multilingual Abstract)

The purpose of this study is to analyze the preference of consumers to the choice attributes of department stores by using the statistical techniques such as factor analysis, ANOVA and discriminant analysis. The research methods such as factor analysis, ANOVA and discriminant analysis are applied for the analysis. The results of this study showed that there existed differences in the preference of the users to the choice attributes of the seven department stores(i.e., Kwanak, Kangnam, Jamsil, Nowon, Cheongryangri, Yeongdungpo and Main Store of the L department store)in Seoul. There existed no significant differences among the stores in the factors such as commodity and nearby similar facilities concerning the consumers' preference. However, significant differences among the stores were found in the other factors with regard to the preference: in the factor of subsidiary facilities between Kangnam Store and Kwanak Store; in the factor of storeroom facilities between Kwanak Store and Main Store, and between Kwanak Store and Jamsil Store; in the factor of accessibility between Nowon Store and Cheongryangri Store.키 워 드 백화점, 소비자 행태, 중요도, 요인분석, 분산분석Keywords Department Stores, Consumer Behaviors, Significant Differences, Factor Analysis, ANOVA

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