1 원융희, "호텔종사원의 직무만족과 서비스제공수준 및 성과에 관한 연구" 1992
2 "호텔산업의 시장지향성과 사업성과의 관계성 그리고 매개변수에 관한 연구" 28 (28): 75-102, 1999
3 김성혁원융희, "직무만족과 서비스제공수준에 관한 연구 서울지역 8개 특1급 호텔을 중심으로 관광학연구" 한국관광학회 17-32, 1992
4 유필화, "의료서비스의 내부마케팅 내부고객만족 외부고객만족 및 마케팅 성과를 중심으로" 229-253, 2001
5 "서비스마케팅" 학현사 2004
6 박영종, "보이지 않는 고객" 21세기북스 1995
7 박충희, "관광호텔 인적서비스 질의 관리에 관한 실증분석" 경기대학교 1988
8 "Using Job Satisfaction and Pride as Internal Marketing Tools" Cornell University 87-96, 2002
9 "Using Internal Marketing to Develop a New Culture-the Case of Ericsson Quality Journal of Business and Industrial Marketing" 23-28, 1987
10 "The Theory of Buyer Behavior" John Wiley & Sons Inc 1969
1 원융희, "호텔종사원의 직무만족과 서비스제공수준 및 성과에 관한 연구" 1992
2 "호텔산업의 시장지향성과 사업성과의 관계성 그리고 매개변수에 관한 연구" 28 (28): 75-102, 1999
3 김성혁원융희, "직무만족과 서비스제공수준에 관한 연구 서울지역 8개 특1급 호텔을 중심으로 관광학연구" 한국관광학회 17-32, 1992
4 유필화, "의료서비스의 내부마케팅 내부고객만족 외부고객만족 및 마케팅 성과를 중심으로" 229-253, 2001
5 "서비스마케팅" 학현사 2004
6 박영종, "보이지 않는 고객" 21세기북스 1995
7 박충희, "관광호텔 인적서비스 질의 관리에 관한 실증분석" 경기대학교 1988
8 "Using Job Satisfaction and Pride as Internal Marketing Tools" Cornell University 87-96, 2002
9 "Using Internal Marketing to Develop a New Culture-the Case of Ericsson Quality Journal of Business and Industrial Marketing" 23-28, 1987
10 "The Theory of Buyer Behavior" John Wiley & Sons Inc 1969
11 "The Relationship between Satisfaction Journal of Applied Psychology" 963-974, 1992
12 "The Management of Customer Contract Service Employees An Empirical Investigation" 60 : 52-69, 1996
13 "The Impact of Internal Marketing Activities on External Marketing Outcomes" 6 : 61-76, 2001
14 "The Empowerment of Service Workers and What" 31-39, 1992
15 "The Effects of Physical Surroundings and Employee Responses Journal of Marketing" 69-82, 1990
16 "The Case in Home Health Care Journal of Health Care Marketing" 24-32, 1991
17 "Survey of Organizations Institute for Social Research University of Michigan" 1972
18 Dodson, "Speeding the Way to Total Quality" 35-42, 1991
19 "Service within Homewood" 1990
20 노형진, "SPSS Amos에 의한 사회조사분석" 형설출판사 2003
21 Heskett, "Putting the Service-Profit Chain to Work" 165-174, 1994
22 "Principles & Service Marketing and Management" Prentice Hall 1999
23 "Modeling Choices Among Alternative Responses to Dissatisfaction in Advances in Consumer Research 11 Association for Consumer Research" 1984
24 "Market Focused HRM in Service Organization Satisfying Internal and External Customer" 1 : 31-47, 1996
25 "Key Factors in Guest Satisfaction" 45-51, 1988
26 Cronin, "Journal of Marketing" 55-68, 1992
27 "Journal of Marketing" 58 95-106, 1994
28 "Journal of Health and Marketing" 5-17, 1989
29 "Isolating Differences in Hotel Attributes" 1984
30 Foreman, S. K, "Internal Marketing Concepts Measurement and Application" 11 : 755-768, 1995
31 "Internal Customer Delight Index The Vehicle to Measure Internal Customer Satisfaction" 36 (36): 449-509, 2001
32 "Implementing and Measuring the Effectiveness of Internal Marketing" 14 : 325-351, 1998
33 "Happy Employees Lead to Loyal Patients" 15-23, 1996
34 "Exploration of the Usefulness of Work Related Needs as a Tool for Studies in Job Satisfaction University of Minnesota" 1981
35 "Employee and Customer Perceptions of Service in Banks Journal of Applied Psychology" 423-433, 1985
36 "Employee Behavior in a Service Environment A Model and Test of Potential Differences Between Men and Women" 62 : 1998
37 "Customer and Job Satisfaction Linkages and Implications for Management" 19 (19): 20-31, 1996
38 "Customer Service Customer Satisfaction and Corporate Performance in the Service Sector" 16 (16): 23-40, 1995
39 "Corridors of Influence in the Dissemination of Customer Oriented Strategy to Customer Contact Service Employee" 64 : 35-50, 2000
40 "Convergent Discriminant Validation of Satisfaction and Desire Measures by Interviews and Questionnaires Journal of Applied Psychology" 435-444, 1967
41 "Consumer Perceptions of Interpersonal Equity and Satisfaction in Transaction a Field Survey Approach Journal of Marketing" 21-35, 1989
42 "An Investigation into the Determinants of Customer Satisfaction Journal of Marketing Research" 19 (19): 491-504, 1982
43 "An Examination of Linkage and Management Implication" 141-149, 1992
44 "An Assessment of the Relationship Between Service Quality and Customer Satisfaction in the Formation of Consumer’s Purchase Intentions Journal of Retailing" 163-178, 1994
45 "An Alternative to the Dis-Confirmation of Expectations Theory of Consumer Satisfaction Advances in Consumer Research" 1983
46 "Advances in the Internal Marketing Concept Definition Synthesis and Extension" 14 (14): 449-462, 2000
47 "A Contextual Study of Links Between Employee Satisfaction Employee Turnover Customer Satisfaction and Financial Performance" 2000
48 "A Conceptual Method of Service Quality and its Implications for Future Research Journal of Marketing" 41-50, 1985
49 "2006년 4월 7일 원고 접수"