This study has surveyed for Jeonlabukdo residents to find perception, preference, demand, price, term, importance, marketing of experiential tourism to provide guidance of experiential tourism indicators.
Analyzed the survey, lots of Jeonlabukdo re...
This study has surveyed for Jeonlabukdo residents to find perception, preference, demand, price, term, importance, marketing of experiential tourism to provide guidance of experiential tourism indicators.
Analyzed the survey, lots of Jeonlabukdo residents have not gone experiential tourism and the residents want low price of one night tour programs. They prefer outskirt cultural and experiential tourism to culture and experiential tourism in rural area. As they go experiential tourism, they want to go travel with their family and one of effective factors of selecting tour program is type of tourism and place.
The reasons of experiential tourism is to see as much as and to learn as much as they can. The way of how they know what experiential tourism is mass media, newspapers, internet and they suggest to broaden the experiential tourism hereafter.