불확실성 회피성향이 수용 후 행동에 미치는 영향: 모바일 인터넷 서비스를 중심으로

목차 (Table of Contents)

• I. 서론
• 1.1 연구의 필요성 및 목적
• II. 이론적 배경
• 2.1 수용 후 행동(Post adoption behavior)과 모바일 인터넷 서비스
• 2.2 정보시스템 사용에 따른 사용 동기
• 2.3 불확실성 회피성향(Uncertainty avoidance)
• III. 사용 지속 모델 및 연구 가설
• 3.1 사용 지속 모델
• 3.2 가설 설정
• IV. 연구 방법
• 4.1 문항 개발
• 4.2 데이터 수집
• 4.3 문항의 타당도 및 신뢰도 검증
• V. 연구 결과
• 5.1 모바일 인터넷에서 각 변수들의 중요성
• 5.2 전반적인 수용 후 모델 검증
• 5.3 불확실성 회피성향에 따른 다중 그룹 분석(multi-group analysis)
• V. 결론 및 토론
• 참고문헌
• 부록

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