소비자의 농ㆍ식품관련 품질인증표시 이용에 관한 연구

다국어 초록 (Multilingual Abstract)

  This study is to investigate the variables to influence consumers’ use of quality - certification labels of agricultural products and foods. For this purpose, the survey were implemented to 539 adults living in Seoul, Korea. The path analysis were processed.<BR>  The research results were that consumers’ perception, understanding and trust were the very important factors affecting the consumers’ use of quality-certification labels of agricultural products and foods. Among them, the consumers’ perception of those quality-certification labels was the most important. The socio-economic factors like income and age, perceived risk, product characteristics affects consumers’Æ use of those quality-certification labels through the consumers’ perception, understanding and trust of them. The respondents using the internet have used quality-certification labels of agricultural products and foods more than the ones not using it.<BR>  To increase consumers" use of quality-certification labels of agricultural products and foods, promoting consumers’ perception, understanding and trust of them together is the best method. Above all, we need to consider the diverse ways to promote the consumers’ perception of those quality-certification labels. For example, offering informations about those quality-certification labels publicly will be useful through the internet for the young and through the word of mouth for the old.

참고문헌 (Reference)

1 김성숙, "품질인증마크의 실효성 제고 방안 연구" 한국소비자보호원 2004

2 대한주부클럽연합회, "품질인증마크 소비자이용실태 조사 보고서" 2002

3 고정숙, "친환경농산물의 소비자구매행동에 관한 연구" 849-860, 2006

4 농림부, "친환경농산물 인증업무처리안내" 농림부 2005

5 대한주부클럽연합회, "축산물 의식조사"

6 최정숙, "주부의 식품안전에 대한 인식과 안전성우려의 관련 요인" 한국식품영양과학회지 34 (34): 66-74, 2005

7 한국식품개발연구원, "전통식품 품질인증 현황" 2004

8 김병숙, "웰빙지향행동의 영향요인과 웰빙소비자 유형" 계명대학교 2006

9 해양수산부, "수산물∙수산특산물 및 수산전통식품의 품질인증 대상품목과 품질인증에 관한 세부기준"

10 이문규, "소비자행동의 이해" 법문사 2001

11 이학식, "소비자행동론" 법문사 2006

12 이계임, "소비자의 농산물 표시 이용현황과 개선방향" 21 (21): 111-127, 2004

13 홍성태, "소비자 심리의 이해" 나남 1993

14 최태길, "농산물의 품질인증 단계별 소비자가치측정" 27 (27): 1-13, 2000

15 김성용, "농산물 품질인증표시 사용여부의 결정요인 분석" 36 (36): 45-52, 2002

16 농림부, "농∙식품 인증제도 홍보용 리플렛"

17 김동기, "관여도와 제품지식이 태도와 행동의 관계에 미치는 영향에 관한 실증적 연구" 8 (8): 1-17, 1993

18 Daly, P. A., "The response of Consumers to Nutritional Labeling" 10 (10): 170-178, 1976

19 Petty, R. E., "The effects of involvement on responses to argument quantity and quality : Central and peripheral routes to persuasion" 46 : 69-81, 1984

20 Moorman, C., "The effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information" 17 : 362-374, 1990

21 Imcamp, Heiner, "The Impact of Consumers in Ecological product Information Is Growing- Evidence From Two German Surveys" 23 (23): 193-202, 2000

22 일본식품안전위원회(FSC), "Survey for Food Safety Monitors: Attitudes Towards Food Safety"

23 FSC, "Survey for Food Safety Monitors: Attitudes Toward Food Safety"

24 Jensen, H. H., "Sources of and information. consumer attitudes on nutrition. and consumption of dairy products" 27 (27): 357-376, 1993

25 Feick, L. F., "Search for nutrition information: a probit analysis of the use of different information sources" 20 (20): 173-192, 1986

26 Nelson, Roy, "Risk Management behavior by the Northern Ireland food Consumer" 28 (28): 186-193, 2004

27 Kim, M. H., "Quality certification and safety inspection for agricultural products" Korea Rural Economic Institute 1998

28 Burton, S., "Preliminary Assessment of Changes in Labels Required by the Nutrition Labeling and Education Act of 1990" 27 (27): 127-145, 1993

29 Nelson, P., "Information and consumer behavior" 78 : 311-329, 1970

30 Moore, W., "Individual differences in search behavior for a nondurable" 7 : 296-307, 1980

31 Bass, V. F., "Food Labeling and Consumer Satisfaction" 19 : 1284-1536, 1991

32 Kim S. Y., "Food Label Use, Self- Selectivity, and Diet Quality" 35 (35): 346-363, 2001

33 Bord, Richard, "Determinants of Risk Perceptions of a Hazardous Waste Site" 12 (12): 411-416, 1992

34 Kim, S. Y, "Determinants of Consumers' Use of Quality Certification Label on Food Packages" 36 (36): 45-52, 2002

35 Wang Guijing, "Consumer Utilization of Food Labeling as a Source of Nutrition Information" 29 (29): 368-380, 1995

36 Capps, O. Jr., "Consumer Response to Changes in Food Labeling: Discussion" 74 (74): 1215-1216, 1992

37 Sternthal, B, "Consumer Behavior-An Information Processing Perspective" Prentice- Hall, Inc 1982

38 O'Hara, B. S., "An examination of the relative effects of source expertise, trustworthiness, and likability" 19 : 305-314, 1991