유인효과를 이용한 비교 광고의 효과에 관한 연구 = 비비교, 비교광고(일면, 양면)와의 효과차이를 중심으로

참고문헌 (Reference)

1 윤지환, "직접 비교 광고에서 부정적 메시지 효과 - 정보제시방법 및 수용자 특성을 중심으로" 2002

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