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      참고문헌 (Reference)

      1 Thaler, "Toward a Positive Theory of Consumer Choice" 1 : 39-60, 1980

      2 George Loewenstein, "The Red and the Black:Mental Accounting of Saving and Debt" 17 (17): 4-28, 1998

      3 Weber, M.(, "The Protestant Ethnic and the Spirit of Capitalism" 1998

      4 _, "The Experimental Aspects of Consumption Consumer Fantasies Journal of Consumer Research" 132-140, 1982

      5 Strahilevitz, Michal, "The Effect of Ownership History on the Valuation of Objects" 25 : 276-289, 1998

      6 Levy, "Symbolic Analysis of Companies University of Pittsburgh" 1959

      7 Holbrook, "Some Preliminary Notes on Research in Consumer Esthetics in Advances in Consumer Research Association for Consumer Research" 1980

      8 "Self- Control for the Righteous: Toward a Theory of Precommitment to Indulgence" 199-217, 2002b

      9 and Michal Strahilevitz, "Probability and Mode of Acquisition Effects on Choices between Hedonic and Utilitarian Options" 12 (12): 37-49, 2001

      10 Drazen, "Preferences or Principles Alternative Guidelines for Choice" MIT Press 319-340, 1991

      1 Thaler, "Toward a Positive Theory of Consumer Choice" 1 : 39-60, 1980

      2 George Loewenstein, "The Red and the Black:Mental Accounting of Saving and Debt" 17 (17): 4-28, 1998

      3 Weber, M.(, "The Protestant Ethnic and the Spirit of Capitalism" 1998

      4 _, "The Experimental Aspects of Consumption Consumer Fantasies Journal of Consumer Research" 132-140, 1982

      5 Strahilevitz, Michal, "The Effect of Ownership History on the Valuation of Objects" 25 : 276-289, 1998

      6 Levy, "Symbolic Analysis of Companies University of Pittsburgh" 1959

      7 Holbrook, "Some Preliminary Notes on Research in Consumer Esthetics in Advances in Consumer Research Association for Consumer Research" 1980

      8 "Self- Control for the Righteous: Toward a Theory of Precommitment to Indulgence" 199-217, 2002b

      9 and Michal Strahilevitz, "Probability and Mode of Acquisition Effects on Choices between Hedonic and Utilitarian Options" 12 (12): 37-49, 2001

      10 Drazen, "Preferences or Principles Alternative Guidelines for Choice" MIT Press 319-340, 1991

      11 Barzerman, Max H, "Negotiating with yourself and Losing: Understanding and Managing Conflicting Internal Preferences" 23 : 225-41, 1998

      12 _, "Mental Accounting and Consumer Choice" 4 (4): 199-214, 1985

      13 Batra, "Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes" 159-70, 1990

      14 Crowley, "Measuring the Hedonic and Utilitarian Dimensions of Attitudes Toward Product Categories" 239-249, 1992

      15 Okada, Erica Mina, "Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods" 42 : 43-53, 2005

      16 _, "Journal of Marketing" 92-101, 1982

      17 Shiv, Baba, "Heart and Mind in Conflict The Interplay of Affect and Cognition in Consumer Decision Making" 26 : 278-291, 1999

      18 "Examining the Potential of a New Marketing Construct Advances in Consumer Research Vol" 290-295, 1991

      19 Kivetz, Ran, "Earning the Right to Indulge Efforts as a Determinant of Customer Preferences toward Frequency Program Rewards" 39 : 155-170, 2002a

      20 John G. Myers, "Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell" 24 : 434-446, 1998

      21 Amos, "Contingent Weighting in Judgment and Choice" 371-384, 1988

      22 Kahn,Barbara E, "Consumer Multi-attribute Judgments under Attribute-Weight Uncertainty" 17 (17): 508-22, 1991

      23 Dhar, Ravi, "Consumer Choice Between Hedonic and Utilitarian Goods" 37 : 60-71, 2000

      24 Simonson,Itamar, "Choice in Context:Tradeoff Contrast and Extremeness Aversion" 29 : 281-295, 1992

      25 Hirschman, "Attributes of Attributes and Layers of Meaning In Advances in Consumer Research Association for Consumer Research" 1980

      26 Park, "A Theory of Involvement in Consumer Behavior Research in Consumer Behavior" 201-231, 1985

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      학술지 이력

      학술지 이력
      연월일 이력구분 이력상세 등재구분
      2026 평가예정 재인증평가 신청대상 (재인증)
      2020-01-01 평가 등재학술지 유지 (재인증) KCI등재
      2019-05-10 학회명변경 영문명 : 미등록 -> Korean Marketing Association KCI등재
      2019-04-03 학술지명변경 외국어명 : Korean Marketing Review -> Korean Journal of Marketing KCI등재
      2017-01-01 평가 등재학술지 유지 (계속평가) KCI등재
      2013-01-01 평가 등재학술지 유지 (등재유지) KCI등재
      2010-01-01 평가 등재학술지 유지 (등재유지) KCI등재
      2008-01-01 평가 등재학술지 유지 (등재유지) KCI등재
      2006-01-01 평가 등재학술지 유지 (등재유지) KCI등재
      2003-01-01 평가 등재학술지 선정 (등재후보2차) KCI등재
      2002-01-01 평가 등재후보 1차 PASS (등재후보1차) KCI등재후보
      1999-07-01 평가 등재후보학술지 선정 (신규평가) KCI등재후보
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      학술지 인용정보

      학술지 인용정보
      기준연도 WOS-KCI 통합IF(2년) KCIF(2년) KCIF(3년)
      2016 1.93 1.93 1.95
      KCIF(4년) KCIF(5년) 중심성지수(3년) 즉시성지수
      2.03 1.94 4.016 0.3
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