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2 Alice M, "Using Information-Processing Theory to Design Marketing Strategies Journal of Marketing Research" 73-79, 1981
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4 Goethals, "The Perception of Consistency in Attitude Journal of Experimental Social Psychology" 491-501, 1973
5 Homer,Pamela M, "The Mediating Role of Attitude Toward the Ad:Some Additional Evidence" 27 (27): 78-86, 1990
6 Hahn Minhi, "The Effects of Time Pressure and Information Load on Decision Quality" 365-378, 1992
7 Park, "The Effects of Direct and Associative Brand Extension Strategies on Consumer Response to Brand Extensions Advances in Consumer Research" 28-33, 1993
8 Lea, R. Brooke, "The Effect of Negation on Deductive Inferences" 303-317, 2002
9 Mayo, "Successful Negation May Depend on the Schema Used for Its Encoding Journal of Experimental Social Psychology" 40 : 433-449, 2004
10 Kelman, "Reinstatement of the Communicator in Delayed Measurement of Opinion Change Journal of Abnormal and Social Psychology" 327-335, 1953
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