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      KCI등재

      브랜드확장 제품에 대한 소비자의 기대가격 형성에 관한 연구

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      https://www.riss.kr/link?id=A100089665

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      참고문헌 (Reference)

      1 최낙환, "준거가격의 구성개념과 효과에 관한 문헌적 고찰 준거가격 조작개념을 중심으로" 12 (12): 51-66, 2001

      2 서찬주, "신제품의 소비자권장가격이 소비자 내부준거가격에 미치는 영향" 16 (16): 2001

      3 이우용, "브랜드확장의 지각된 적합성이 확장제품 광고유형에 따른 소비자 태도에 미치는 영향에 관한 연구" 한국마케팅학회 17 (17): 93-122, 2002

      4 Pitta,Dennis A.and Lea Prevel Katsanis, "Understanding Brand Equity for Successful Brand Extension" 12 (12): 51-65, 1995

      5 Nagle, "The Strategy and Tactics of Pricing" Prentice- Hall Inc 1995

      6 Cohen, "The Role of Affect in Categorization Toward a Reconsideration of the Concept of Attitude in Advances in Consumer Research Association for Consumer Research" 94-100, 1982

      7 Lichtensetin,Donald R.and Scot Burton, "The Relationship Between Perceived and Objective Price-Quality" 26 (26): 429-443, 1989

      8 Osgood, "The Principle of Congruity in the Prediction of Attitude Change" 42-55, 1955

      9 Rao,Akshay R, "The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations" 15 (15): 253-264, 1988

      10 Broniarczyk,Susan M, "The Importance of the Brand in Brand Extensions" 31 (31): 214-229, 1994

      1 최낙환, "준거가격의 구성개념과 효과에 관한 문헌적 고찰 준거가격 조작개념을 중심으로" 12 (12): 51-66, 2001

      2 서찬주, "신제품의 소비자권장가격이 소비자 내부준거가격에 미치는 영향" 16 (16): 2001

      3 이우용, "브랜드확장의 지각된 적합성이 확장제품 광고유형에 따른 소비자 태도에 미치는 영향에 관한 연구" 한국마케팅학회 17 (17): 93-122, 2002

      4 Pitta,Dennis A.and Lea Prevel Katsanis, "Understanding Brand Equity for Successful Brand Extension" 12 (12): 51-65, 1995

      5 Nagle, "The Strategy and Tactics of Pricing" Prentice- Hall Inc 1995

      6 Cohen, "The Role of Affect in Categorization Toward a Reconsideration of the Concept of Attitude in Advances in Consumer Research Association for Consumer Research" 94-100, 1982

      7 Lichtensetin,Donald R.and Scot Burton, "The Relationship Between Perceived and Objective Price-Quality" 26 (26): 429-443, 1989

      8 Osgood, "The Principle of Congruity in the Prediction of Attitude Change" 42-55, 1955

      9 Rao,Akshay R, "The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations" 15 (15): 253-264, 1988

      10 Broniarczyk,Susan M, "The Importance of the Brand in Brand Extensions" 31 (31): 214-229, 1994

      11 _, "The Framing of Decisions and The Psychology of Choice" 211 (211): 453-458, 1981

      12 Bottomley, Paul A, "The Formalization of Attitudes toward Brand Extensions:Testing and Generalizing Aaker and Keller’s Model" 13 (13): 365-377, 1996

      13 Keller,Kevin L, "The Effects of Sequential Introduction of Brand Extensions" 29 (29): 35-51, 1992

      14 Taylor, Valerie A, "The Effects of Price on Brand Extension Evaluation the Moderating Role of Extension Similarity" 30 (30): 131-140, 2002

      15 Gurhan-Canli, Zeynep, "The Effects of Extension on Brand Name Dilution and Enhancement" 35 : 464-473, 1998

      16 _,and James R.Bettman, "The Effects of Brand Positioning Strategies on Consumers’ Brand and Category Perceptions:Some Insights from Schema Research" 26 (26): 454-467, 1989

      17 Smith,Daniel C, "The Effects of Brand Extensions on Market Share and Advertising Efficiency" 29 (29): 296-314, 1992

      18 Romeo, "The Effect of Negative Information on the Evaluations of Brand Extensions and the Family Brand Advances in Consumer Research Association for Consumer Research" 399-406, 1991

      19 Lane, "Stock Market Reactions to Brand Extension Announcements The Effects of Brand Attitude and Familiarity Journal of Marketing" 59 (59): 63-, 1995

      20 Feldman, "Self-Generated Validity and Other Effects of Measurement on Belief Journal of Applied Psychology" 421-435, 1988

      21 Lattin,James M, "Reference Effects of Price and Promotion on Brand Choice" 26 (26): 299-310, 1989

      22 Kahneman, "Prospect Theory:An Analysis of Decision Under Risk" 47 (47): 263-291, 1979

      23 Olson, "Price as an Informational Cue Effects on Product Evaluations" 267-286, 1977

      24 Gabor A, "Price as an Indicator of Quality Report on an Inquiry" eco (eco): 43-70, 1966

      25 Peterson, "Perceived Risk and Price Reliance Schema as Price-Perceived Quality Mediators" Lexington MA Heath and Company 247-268, 1985

      26 Hardie, "Modeling Loss Aversion and Reference Dependence Effects on Brand Choice" 378-394, 1993

      27 Thaler, "Mental Accounting and Consumer Choice" 4 (4): 199-214, 1985

      28 Lassar, "Measuring Customer-Based Brand Equity" 12 (12): 1-65, 1995

      29 Milberg, Sandra J, "Managing Negative Feedback Effects Associated with Brand Extensions The Impact of Alternative Branding Strategies" 6 (6): 119-140, 1997

      30 Ross,William T, "Making Inferences About Missing Information:The Effects of Existing Information" 19 (19): 14-25, 1992

      31 Tversky, "Judgment Under Uncertainty:Heuristics and Biases" 185 (185): 1124-1131, 1974

      32 Park, "Journal of Marketing" 135-145, 1986

      33 Putler,David S, "Incorporating Reference Price Effects Into a Theory of Consumer Choice" 11 (11): 287-310, 1992

      34 _, "Evaluation of Brand Extensions:The Role of Product Feature Similarity and Brand Concept Consistency" 18 (18): 185-193, 1991

      35 Kalyanaram,Gurumurthy, "Empirical Generalizations from Reference Price Research" 14 (14): 1995

      36 Loken, "Diluting Brand Beliefs:When Do Brand Extensions have a Negative Impact?" 57 (57): 71-85, 1993

      37 Etgar,Michael, "Determinants of Price Dependency:Personal and Perceptual Factors" 8 (8): 217-222, 1981

      38 Sujan, "Consumer Knowledge:Effects on Evaluation Strategies Mediating Consumer Judgments" 12 (12): 31-46, 1985

      39 Sunde,Lorraine, "Consumer Evaluations of Brand Extensions:Further Empirical Results" 10 (10): 47-54, 1993

      40 _,and Kevin L.Keller, "Consumer Evaluations of Brand Extensions" 54 (54): 27-42, 1990

      41 Slovic, "Comparison of Bayesian and Regression Approaches to the Study of Information Processing in Judgment" 11 : 172-194, 1971

      42 Weber, "Cognitive Processes in the Revision of Stereotypic Beliefs" 45 (45): 961-977, 1983

      43 David A, "Capitalizing on the Value of a Brand Name" The Free Press 1991

      44 Buday, "Capitalizing on Brand Extensions" 6 (6): 27-31, 1989

      45 Steven Neuberg, "Cagtegory Based and Attribute Based Reactions to Others Some Informational Conditions of Stereotyping and Individuating Processes Journal of Experimental Social Psychology" 399-427, 1987

      46 Monroe, "Buyers’ Subjective Perceptions of Price" 10 (10): 70-80, 1973

      47 Doyle, "Building Successful Brands:The Strategic Options" 7 (7): 5-21, 1990

      48 Winer, "Behavioral Perspectives on Pricing Buyers’ Subjective Perceptions of Price Revisited" 1988

      49 Fiske, "Applications to Social Perception The 17th Annual Carnegie Symposium on Cognition" 55-78, 1982

      50 McConnell,J.Douglas, "An Experimental Examination of the Price-Quality Relationship" 41 (41): 439-444, 1968

      51 Gurumurthy, "An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods Journal of Consumer Research" 408-418, 1994

      52 Mayhew,Glen E, "An Empirical Analysis of Internal and External Reference Prices Using Scanner Data" 19 (19): 62-70, 1992

      53 Bousch,David M.and Barbara Loken, "A Process-Tracing Study of Brand Extension Evaluation" 28 (28): 16-29, 1991

      54 Leavitt,Harold J, "A Note on Some Experimental Findings about the Meaning of Price" 27 (27): 205-210, 1954

      55 Briesch, Richard A, "A Comparative Analysis of Reference Price Models" 202-214, 1997

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      학술지 이력

      학술지 이력
      연월일 이력구분 이력상세 등재구분
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      2006-01-01 등재 등재학술지 유지 (등재유지) KCI등재
      2003-01-01 등재 등재학술지 선정 (등재후보2차) KCI등재
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      학술지 인용정보

      학술지 인용정보
      기준연도 WOS-KCI 통합IF(2년) KCIF(2년) KCIF(3년)
      2016 1.93 1.93 1.95
      KCIF(4년) KCIF(5년) 중심성지수(3년) 즉시성지수
      2.03 1.94 4.016 0.3
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