This study is for the Schematic Design contents of clothing brand, American Apparel (American Apparel) retail shop. Recently the brand space is changing to the place not only to sell goods but on the basis of the sensitivity and experience of consumer...
This study is for the Schematic Design contents of clothing brand, American Apparel (American Apparel) retail shop. Recently the brand space is changing to the place not only to sell goods but on the basis of the sensitivity and experience of consumer. Also this study prove that a consumer can reconsider the brand images depending on the method of the shop display and environment. the process made through the design of the class of professor and student`s feedback is consists of the transaction step-by-step. This paper presents the work of the brand design basis on emotion and the consumer`s experience.