웹사이트 평가지표에 기초한 지역축제 웹사이트 분석 = A Study on the Evaluation of Local Festival Based Upon the Evaluation Factors of the Website

다국어 초록 (Multilingual Abstract)

Tourism now stand among the fastest and largest industries in the global economy in the 21st era, with knowledge information and environment industry. After 1990`s, each local government in korea that has been organizing and expanding new and existing festivals, those related locality, natural resources, speciality and ethnic customs. While netizens have increased from the later half of 1990`s, the Internet has appeared in it with a main advertizing channel of all industries, especially tourism. Each local county publicizes a local festival and all kind of information while managing its web-site. However, they have lots of difficulties in building local information web sites because of lack of technical and financial resources. This study examined general theories about Internet web sites and local festivals to elicit the previous problems and to suggest the ways to activate local festivals utilizing Internet, based upon analysis of web sites and Internet utilization on local festivals designated by the Ministry of Culture and Tourism as the cultural tour one among local festivals.