관광객 유형, 센세이션추구 및 지각된 위험이 모험추구에 미치는 영향 = The effect of tourist type, sensation seeking, and perceived risk on a attitude of adventure seeking

다국어 초록 (Multilingual Abstract)

Up to now, many researchers have used psychographics in their tourism studies and explored that psychographics affect travel patterns and preferences. The researchers pointed out that tourism marketers and managers should be sensitive to those psychological characteristics that distinguish their visitors and potential visitors. Based on that, this study analyzed the relationship among the psychological characteristics, perceived risk, sensation seeking and the travel attitude of adventure tour. So as to accomplish the purpose, the study model composed of these constructs was developed. Data were collected by potential tourist who were planning travel for their summer vacation and were analyzed such statistical tests as confirmatory factor analysis, chi-square analysis, one-way ANOVA, and structural equation model. The result of this study reveled that the type of tourist by psychographics induced a significant difference on age and various factors on travel preferences. The result also showed that psychographics affect attitude of adventure activity through two paths, positive sensation seeking score and negative perceived risk score.

참고문헌 (Reference)

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