SOR 이론에 근거한 국내 축제 연구동향 분석: 2016년부터 2025년을 중심으로 = A Review of Research Trends on Domestic Festival based on SOR(Stimulus-Organism-Response) Theory: Between 2016 and 2025

다국어 초록 (Multilingual Abstract)

This study aims to analyze festival-related research published in Korean Citation Index(KCI)-listed journals from 2016
to 2025 based on the Stimulus-Organism-Response(SOR) theoretical framework. By examining the relationships among
Stimulus(S), Organism(O), and Response(R) factors within the context of festivals, the study offers a comprehensive
perspective on how external stimuli influence participants' psychological states and subsequent behaviors. The analysis
revealed that experiential factors were the most frequently cited stimuli(S), followed by brand equity, service quality,
environmental cues, and information provision. Regarding organismic factors(O), ‘satisfaction’ was the most prominent,
along with other psychological elements such as attitude, emotion, image, and immersion. Response factors(R) commonly
included loyalty, revisit intention, and behavioral intention. Notably, some studies indicated that festivals contribute
positively to community-level outcomes, such as community engagement, civic behavior, and organizational capacity
building. The importance of experience-centered content development was frequently emphasized, along with the need
for strategic planning and communication to foster emotional engagement. From a policy perspective, the findings
suggest the need for a festival planning framework grounded in the SOR model and the establishment of collaborative
systems to promote regional branding and the cultural industry.