K-코스메틱 리딩 경쟁기업들의 재무적 데이터에 근거한 전략 제안과 미래 성과 = A Strategic Proposals and Future Performance Based on Financial Data from Leading K-cosmetics Competitors

다국어 초록 (Multilingual Abstract)

This study explores the financial competitiveness and improvement areas of Amorepacific and LG H&H through
comparative financial analyses, including ratio, trend, income statement, and cash flow analysis. Amorepacific showed
weaknesses in profitability, activity, and growth, suggesting the need to improve its financial structure, cost efficiency,
sales, and asset utilization. LG H&H demonstrated strong profitability, activity, and stability, with steady growth in
sales, profits, and assets, though further growth strategies remain important. For sustainable competitiveness,
Amorepacific should enhance profitability through product mix adjustments, cost-efficiency, and high-value products,
while also reinforcing financial health and strategic investments. LG H&H should focus on sustaining growth with
innovation and trend-responsive products, along with debt management and capital optimization to strengthen stability.
Overall, Amorepacific needs a strategic approach to profitability and financial structure, while LG H&H must balance
financial soundness with growth. Both companies should pursue competitiveness and sustainability through global
expansion, brand strengthening, digital strategies, and innovative products.