In this study the author wanted to examine tourist attitudes toward two casino cities. Las Vegas, US. and Jeonseon, Korea were the casino cities. Explicit and implicit attitude of samples were measured using traditional survey and Implicit association...
In this study the author wanted to examine tourist attitudes toward two casino cities. Las Vegas, US. and Jeonseon, Korea were the casino cities. Explicit and implicit attitude of samples were measured using traditional survey and Implicit association test. Then the result were compared. Gender difference was another study focus. A total of 64 samples were recruited for the study and 60 samples were analyzed. It appears that explicit and implicit level of tourist attitude toward two casino cities are quite different and some sort of gender difference exist. The Implications of this study are discussed.