Now or never : how companies must change today to win the battle for the internet consumer

목차 (Table of Contents)

• CONTENTS
• Acknowledgments = ⅸ
• Preface = xi
• Introduction = xv
• Part 1 Understanding Internet Consumers
• 1. Why Consumers Buy On-line = 3
• 2. Using Technographics to Target Internet Consumers = 17
• 3. Reaching Early Adopters = 27
• 4. The Battle for the Mainstream = 47
• 5. Avoiding the Laggard Trap = 65
• Part 2 Exploiting Internet Business Models
• 6. The Internet's Impact on Competition' = 81
• 7. What Makes Internet Business Models So Difficult = 103
• 8. Creating Company Value = 127
• Part 3 Defying the Gravity of the Old Ways of Doing Business
• 9. Thriving on Technology Change = 149
• 10. Coping With Internet Channel Conflict = 169
• 11. Funding, Organization, and Leadership = 187
• 12. The Will to Win = 213
• Appendix Technographics Methodology = 219
• Endnotes = 223
• Index = 227