The purpose of this study is to create the living Sports for All boom which can participate everyone by using mass media for activation of the living Sports for All in Pusan, and owing to the city's negative policy for various problematics of the livi...
The purpose of this study is to create the living Sports for All boom which can participate everyone by using mass media for activation of the living Sports for All in Pusan, and owing to the city's negative policy for various problematics of the living Sports for All; such as the lack of public relation of the concerned authorities, a lack of an association of like-minded persons' support, shortage of P.R. Professional manpowers, owing to the negative policy against the city or district office's administrative, organizational, budgets etc, therefore, the P.R. of living Sports for All and the base enlargement were fall behinded than other cities, so that, the study aimed to establish various P.R. methods for the sake of citizen's health and to rise participation rate of the living Sports for All activity.
Utilizing method of effective public relation of mass media for Pusan city's living Sports for All activations are as follows:
If we publisize by considering the establishment of correct P.R. landmark through mass media and establishment of P.R. budget, choice of various mass media, drawing up P.R. draft, conclusion of P.R. program and the survey if P.R. effect then we will expect the utmost effect.
Like this the conclusion of P.R. activation methods of the living Sports for All through mass media are as follows:
First ; In other to spread the effect of living Sports for All P.R. we must consider the diversity of public relations, establishment of accurate goal of P.R.media, consideration of P.R. media's drawing up, consideration of daily program of P.R. media and consideration of continuous survey and analysis of the P.R. effect by using various mass media (such as : printing, broadcasting and the outdoors)
Second : We must consider the support against the like minded person's activity, harmony of the elite physical education and the school Sports for All and the extension of the security and investment of the job site and the region and school Sports for All facilities.
Third : In order to plan the activation of the living Sports for All through mass media, we must consider, there need establishment of exclusive public relation's post, establishment of system's organization, cultivate professional manpower and increase of P.R. budget and sustain the relation with the press continuously.