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1 "전자상거래 원론" 법영사 1999
2 "전자상거래 사이트 효과성과 고객특성과의 관계" 1 (1): 1999
3 "매체특성을 이용한 인터넷 성공전략" 1 (1): 1999
4 "공변량 구조분석" 1990
5 "Versionsing: The Smart Way to Sell information" 1998
6 Gefen, D. E, "Trust and TAM in Online Shopping: An Integrated Model" 27 (27): 2003
7 Ravichandran T, "Total Quality Management in Information Systems Development: Key Constructs and Relationships" 16 (16): 2000
8 Information Links, "The Role of Inter organizational Information Systems in Vertical Markets Journal of MIS"
9 "The Real Value of On-Line Communities" 74 : 1996
10 McKnight, H, "The Impact of Initial Consumer Trust on Intentions to Transact with a Web Site: A Trust Building Model" 11 (11): 2002
11 "The Emerging Role of Electronec Marketplaces on the Internet" 41 (41): 1998
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16 Paventto, Michael S, "Patent Protection for E-commerce Business Models" 1999
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18 Rayport, Jeffrey F, "Managing in the Marketspace" 1999
19 Earl, "Management Strategies for Information Technology" Prentice Hall 1989
20 "LISREL 구조방정식 모델" 영지문화사 1996
21 "Judo Strategy: The Competitive Dynamics of Internet Time" 1999
22 Gulati, R, "Get the Right Mix of Bricks and Clicks" 2000
23 Jeon, J.I, "Exploratory Research for the Assessment of Business Model of Electronic Commerce in Strategic Perspective" 2000
24 Kalakota, R, "Electronic Commerce: A Manager's Guide" 1997
25 "E-Loyalty: Your Secret Weapon on the Web" 78 (78): 2000
26 "E-Business: What's The Model?" 1999
27 Gefen, D, "Customer Loyalty in E-Commerce" 3 : 2002
28 Jarvenpaa, S, "Comsumer Trust in an Internet Store" 1 (1): 2000
29 Rappa, Michael, "Business Models on the Web" 1999
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