퍼스널컬러 인식이 자아존중감, 신체이미지 및 메이크업 행동에 미치는 영향

다국어 초록 (Multilingual Abstract)

This study aimed to investigate the effects of personal color perception on self-esteem, body image, and makeup behavior among women in their 20s and 30s. An online survey was conducted from January 17 to February 7, 2025, producing 250 valid responses. The questionnaire consisted of 45 items reconstructed based on previous research, and the collected data were analyzed using SPSS 23.0 through frequency analysis, exploratory factor analysis, reliability testing, correlation analysis, and multiple regression analysis. The results indicated that personal color perception comprised three factors: direct perception, preference perception, and external perception. Self-esteem was divided into positive and negative dimensions. Positive self-esteem was found to reinforce both body image and makeup behavior. Body image consisted of three factors: appearance evaluation, appearance orientation, and body satisfaction. Notably, direct perception and preference perception had significant positive effects on positive self-esteem, body image, and makeup behavior, whereas external perception tended to increase negative self-esteem and weaken body image. These findings suggest that personal color perception functions not only as an aesthetic preference but also as an important factor that contributes to psychological stability, enhanced body image, and beauty-related behaviors. Accordingly, the development of educational programs and beauty services that promote individual awareness and application of personal color is recommended.

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