뷰티브랜드 확장 시 확장유형의 유사성과 브랜드적합성이 브랜드태도에 미치는 영향 = The Effects of Similarity and Brand Fit of Extension Type on Beauty Brand Attitude

참고문헌 (Reference)

1 전성률, "확장제품시장의 주도적 브랜드가 확장제품평가에 미치는 효과: 시장 변수의 조절효과를 중심으로" 한국소비자학회 19 (19): 19-40, 2008

2 이훈영, "이훈영교수의 마케팅조사론" 청람 2006

3 이우용, "브랜드확장의 지각된 적합성이 확장제품 광고유형에 따른 소비자 태도에 미치는 영향에 관한 연구" 한국마케팅학회 17 (17): 93-122, 2002

4 전성률, "브랜드확장 제품에 대한 소비자의 기대가격 형성에 관한연구" 한국마케팅학회 20 (20): 91-110, 2005

5 나준희, "브랜드 확장을 이용한 후발진입 브랜드의 차별화 전략" 한국상품학회 25 (25): 25-33, 2007

6 여준상, "모브랜드의 폭과 확장제품의 제품범주 유사성이 확장제품 태도 및 모브랜드 신념에 미치는 영향" 한국경영학회 33 (33): 1397-1422, 2004

7 김경민, "모브랜드에 대한 지식이 브랜드 확장에 대한 평가에 미치는 영향" 한국소비문화학회 9 (9): 45-60, 2006

8 성영신, "공동마케팅에서의 브랜드 희석효과 연구 -제휴카드를 중심으로-" 한국소비자·광고심리학회 6 (6): 1-25, 2005

9 Gurhan-Canli, Z., "effect of extensions on brand name dilution and enhancement" 35 (35): 464-473, 1998

10 Barone, M. J., "The influence of positive mood on brand extension evaluations" 26 (26): 386-401, 2000

11 Broniarczyk, S., "The importance of the brand in brand extension" 31 (31): 214-228, 1994

12 Feick, L., "The effects of preference heterogeneity and source characteristics on ad processing and judgements about endorsers" 21 (21): 9-24, 1992

13 Smith, D. C., "The effect of brand extensions on market share and advertising efficiency" 29 (29): 296-313, 1992

14 MacInnis, D. J., "The differential role of characteristics of music on high and low involvement consumer's processing of ads" 18 (18): 161-173, 1991

15 Nosofsky,R.M., "Similarity, frequency, and category representations" 14 (14): 54-65, 1988

16 Milberg, S. J., "Managing negative feedback effects associated with brand extensions: The impact of alternative branding strategies" 6 (6): 119-140, 1997

17 McKnigh, D. H., "Initial trust formation in new organizational relationship" 23 (23): 473-490, 1998

18 Chaiken,S., "Heuristic versus systematic information processing and the use of source versus message cues in persuasion" (39) : 752-766, 1980

19 Park, C. W., "Evaluation of brand extensions: The role of product feature similarity and brand concept consistency" 18 (18): 185-193, 1991

20 Jun, S. Y., "Effects of technological hierarchy on brand extension evaluations" (46) : 31-43, 1999

21 Alba, J. W., "Dimensions of consumer expertise" 13 (13): 411-454, 1987

22 Loken, B., "Diluting brand belief: When do brand extensions have a negative impact?" 57 (57): 71-84, 1993

23 Krumhansl,C.L., "Density versus feature weight as predictors of visual identification: Comment on appelman and mayzner" 101-108, 1982

24 Hauser, J. R., "Defensive marketing strategies" 2 (2): 319-360, 1983

25 Kwun, D. J., "Consumers' evaluation of brand portfolios" (26) : 81-97, 2007

26 Sujan,M., "Consumer knowledge: Effect of evaluation strategies mediating consumer judgement" 12 (12): 3-22, 1985

27 Aaker, A. D., "Consumer evaluations of brand extensions" 54 (54): 27-41, 1990

28 Petty, R. E., "Communication and persuasion:Central and peripheral routes to attitude change" Springer-Verlag 1986

29 Petty, R. E., "Central and peripheral routes to advertising effectiveness: The moderating role of involvement" (10) : 135-146, 1983

30 Fiske, S. T., "Category-based versus piecemeal based affective responses: Developments in schema-triggered affect. In Handbook of motivation and cognition: Foundation of social behavior" Guilford Press 167-203, 1986

31 Simonin, B. L., "Bundling as a strategy for new product introductions: Effect on Consumers' reservation price for the bundle, the new product and its tiein" 33 (33): 219-230, 1995

32 Fishbein, M., "Belief, attitude, intention, and behavior: An introduction to theory and research in Reading" Addison-Wesley 1975

33 Petty, R. E., "Attitudes and persuasion:Classic and contemporary approaches" W. C. Brown 1981

34 Holbrook, M. B., "Assessing the role of emotions as mediators of consumer responses to advertising" 14 (14): 404-420, 1987

35 Loken, B. C., "Alternative approaches to understanding the determinants of typicality" 17 (17): 111-126, 1990

36 Bush, D. M., "A process-tracing study of brand extension evaluation" 28 (28): 16-28, 1991