인터넷 부동산 중개프랜차이즈사이트 서비스에 대한 가맹 중개업소의 평가에 관한 연구 = A Study on the Franchisee`s Evaluation on the Services of Internet Real Estate Brokerage Franchise Sites

다국어 초록 (Multilingual Abstract)

Since the fast proliferation of internet, the importance of internet real estate information and of their real estate brokerage internet franchise system has become a greater priority in its market. However, the academic study on real estate brokerage internet franchise hasn`t made satisfactory progress yet. Accordingly, this empirical study examined franchisee`s evaluation for the franchise services of the real estate brokerage internet franchise and analyzed the effect of its assessments for the franchise service on business performance, rejoining intention and word-of-mouth intention. This study confirms that the franchisee can improve its business performance by using franchise services provided by real estate brokerage internet franchise system, such as customer creation service, customer management service and brokerage closing service. It finds out that the customer creation service is the most highly appreciated service. To manage successful business performances by joining the real estate brokerage internet franchise system, franchisee should also make an effort to fit franchise services into its service process and operation. Finally, it is verified that franchise services of real estate brokerage internet franchise system have positive influence on the members` intention of rejoining and recommending the franchise system.

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